What are the benefits of social media for businesses?

Hi All 

I know many businesses use social media for their online audience and I am aware of some benefits, but I would love to know what are the benefits of social media for your business. 

Thanks 

Nick  

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  • in reply to Nick Bishop

    I think every business is different, I find linkedin and Instagram more effective .  Perhaps it is the case that certain clients are more suitable to a specific media channel? I do not think you are overthinking , but remember there are so many clients or businesses and all depends on what works for each one.