Hi Chloe,

Track Website Traffic with Google Analytics

Google Analytics is a powerful tool for understanding your website's performance and tracking visitor behavior. By setting up and using Google Analytics effectively, you can gain valuable insights into your audience, website traffic sources, and user engagement.

Key Metrics to Track

• Sessions: The total number of visits to your website.
• Users: The number of unique visitors to your website.
• Bounce Rate: The percentage of visitors who leave your site after viewing only one page.
• Pageviews: The total number of pages viewed.
• Average Session Duration: The average amount of time visitors spend on your site.

Understanding Traffic Sources

• Acquisition Reports: Analyze where your traffic comes from (search engines, social media, referrals, etc.).
• User Acquisition: Explore visitor demographics and interests.
• Behavior Reports: Understand how visitors interact with your website.

Tips for Effective Tracking

• Set Up Goals: Define specific actions you want visitors to take (e.g., purchases, form submissions).
• Create Custom Reports: Tailor analytics to your specific needs.
• Experiment with Segments: Analyze different groups of visitors.

By effectively utilizing Google Analytics, you can make data-driven decisions to improve your website and marketing efforts.

Hey James, thanks for that information. Many of our community members will appreciate it. 

Of course! 

Of course!