Hi Faith 

To get started with Google Analytics, you need to create an account and obtain a tracking code. This tracking code must be installed on all the pages of your website.

This allows Google Analytics to collect data on your website visitors and their interactions. Once set up, you can access a treasure trove of information about your website's performance, which will help you make informed data-driven decisions.

I have put together a short video which I hope helps. 

Thanks Emmet

Hi Emmet 

This is very helpful thank you so much.

Regards

Faith

I ended up working with a website analytics agency because I kept getting stuck trying to make sense of the reports on my own. They helped me figure out where people were dropping off on my site and which pages actually keep visitors engaged. I used to think most of my traffic came from social, but turns out organic search was doing way more for me than I thought.