The TPAC South Africa 2025 conference brought together 154 attendees, including Sage ISVs, Sage 200 and Sage 300 partners, and industry leaders. It was a fantastic opportunity to showcase Sage CRM’s continued evolution, connect with partners, and share how businesses across Africa and the Middle East are using Sage CRM to drive success.
The Big Takeaways for Partners & Customers
Sage’s Commitment to Sage CRM Is Stronger Than Ever
One of the biggest messages from TPAC was Sage’s ongoing investment in Sage CRM. With over 1,500 implementations across Africa and the Middle East, including 646 active, on-plan customers (half of them in South Africa), it’s clear that businesses continue to rely on Sage CRM to enhance their sales, customer service, and operations.
Simplified Licensing from Sage CRM 2025 R1
Many partners welcomed the upcoming changes to Sage CRM licensing, which will make it easier for businesses to adopt and scale their CRM solutions. This update was one of the most well-received announcements at the event.
Exciting Real-World CRM Success Stories
Partners at TPAC shared some fantastic customer success stories that highlight the flexibility and power of Sage CRM:
- A 300+ user CRM system for managing the transshipment and tracking of goods across Zambia, Zimbabwe, South Africa, and Mozambique.
- A 100-user CRM solution designed for loan management across 16 retail stores in Jamaica—a great example of how Sage CRM is supporting diverse industries worldwide.
More Training & Enablement Needed
A recurring theme was the need for more training and technical enablement. Many partners emphasized that live, instructor-led training would be a game-changer in expanding CRM expertise within the Sage ecosystem. This is an area that will need more focus moving forward.
New Opportunities for Sage CRM & Sage 200 Partners
Discussions with the Sage 200 team opened the door for closer integration between Sage CRM and Sage 200. This could provide partners with exciting new opportunities to offer CRM as a seamless extension of Sage’s ERP solutions.
Gmail Users Interested in QuickCal
The QuickCal add-on drew significant interest as a solution for Google Calendar integration—especially among partners who use Gmail.
What’s Next?
The energy around Sage CRM at TPAC South Africa was fantastic, and it reinforced that the product continues to provide real value to businesses. As Sage refines its CRM offering, expands partner support, and simplifies licensing, the opportunity for partners to grow their CRM business has never been better.
For those who couldn’t attend, we’re exploring ways to bring these insights to a wider audience—possibly through webinars or partner events in other regions. If you’d like to stay updated on Sage CRM news, training opportunities, or partner success stories, make sure to follow our updates.
