Unlocking Opportunities: Share Your Expertise on the Sage CRM Community Hub

3 minute read time.

We're continually evolving at Sage to support our Independent Software Vendors (ISVs) and integrators working with Sage CRM. In 2025, we're reinforcing this commitment through three key initiatives:

  1. Expanding the Beta Program: We're fostering early collaboration and feedback by inviting ISVs to participate in an enhanced Beta program, ensuring real-world insights shape our solutions.
  2. Partnering Through BPAC: The newly launched Business Partner Advisory Council (BPAC) provides ISVs a direct platform to influence Sage CRM's future development.
  3. Showcasing Innovations on the Community Hub: The official Talking about Customers blog highlights ISV contributions, innovations, and success stories.

This year, Majella O'Connor from CRM Together has already set the tone with a thoughtful article reflecting 2024's milestones and opportunities. Please read it here.

Now, it's your turn to shine. We're inviting all our ISVs and integrators to contribute regular articles that highlight the following:

  • Case studies demonstrating real-world applications of your solutions.
  • The benefits customers gain from your integrations.
  • The transformative power of an integrated CRM.

Articles will be published under your name, offering an excellent opportunity to showcase your expertise and elevate your brand. We've outlined some best practices to help you make the most of this platform.

Recommendations for Authors

  1. Optimize Your Author Profile

A strong author profile builds trust and credibility. Here's how to make yours stand out:

  • Professional Avatar: Use a high-quality, professional headshot.
  • Compelling Bio:
    • Briefly introduce yourself and your expertise.
    • Highlight your role at your company.
    • Mention your experience with Sage CRM or relevant industry insights.
    • Include a link to your company website or LinkedIn profile.
  • Complete Profile: Ensure all sections are filled out to present a polished and professional image.
  1. Craft High-Quality Blog Articles

Your articles should provide value and engage readers. Keep these tips in mind:

  • Compelling Titles: Write catchy and informative titles that accurately reflect the content.
  • Value-Driven Content: Offer practical insights, tips, and actionable advice tailored to Sage CRM customers.
  • Clear and Concise Writing: Avoid jargon and keep your language simple and accessible.
  • Strong Structure: Organize your article with a clear introduction, well-defined sections, and a concise conclusion.
  • Visual Appeal: Use visuals such as images, charts, or graphs to enhance readability and break up text.
  1. Include a Strong Call to Action

Drive engagement with clear, compelling calls to action (CTAs):

  • Be Explicit: Clearly state the desired action (e.g., "Learn More," "Contact Us," "Download Now").
  • Highlight the Benefits: Explain why the reader should act (e.g., "Get a free trial," "Schedule a demo," "Access exclusive resources").
  • Make Links Clear: Ensure links are prominent and easy to click.

Examples of CTAs:

  • "Learn more about our solutions at [link]."
  • "Schedule a free consultation to discuss your specific needs: [link]."
  • "Download our white paper for more in-depth insights: [link]."
  1. Additional Tips
  • Promote Your Article: Share your blog post on your social media channels and within your company's network.
  • Engage with Readers: Respond to comments and questions to build engagement.
  • Track Performance: Monitor metrics such as page views, time on page, and social media shares.
  • Build Relationships: Connect with other authors and community members to foster collaboration.
  • Consistency is Key: Regular contributions will help establish your thought leadership within the community.

Join the Conversation

By sharing your expertise on the Talking About Customers blog, you can amplify your reach, demonstrate your thought leadership, and showcase the transformative power of your solutions. Don't miss this opportunity to connect with the Sage CRM community and elevate your brand.

Start crafting your first article today, and let your voice shape the conversation on Sage CRM's future!