TPAC South Africa 2025 (Feb 20-22) brought together Sage 200 Evolution and Sage 300 partners, ISVs, and industry leaders to explore the latest innovations and business opportunities in the Sage ecosystem. One key takeaway? Sage CRM is already a major success for Sage 300 customers and presents a huge opportunity for Sage 200 Evolution partners.

How Sage CRM is Driving Success for Sage 300 Partners

For years, Sage 300 partners have leveraged Sage CRM to enhance their customers’ businesses. At TPAC, we heard from partners who have deployed large-scale Sage CRM implementations, including:

• A 300+ user system managing transshipment and tracking across multiple African countries.
• A 100-user CRM solution supporting a loan management business across 16 retail stores in Jamaica.

These examples highlight how Sage CRM, when integrated with an ERP solution, brings accounting and financial data into every part of the business, empowering sales, customer service, and management teams with real-time insights.

The Opportunity for Sage 200 Evolution Partners

Sage 200 Evolution has a large and loyal customer base, and many of these businesses could benefit from an integrated CRM solution. Sage CRM offers a proven path to success, with:

Integration with ERP Data

With straightforward API-based integration, Sage CRM can connect with Sage 200 Evolution to provide:

• Real-time customer financials—giving sales teams instant visibility into invoices, orders, and account status.
• Automated workflows—streamlining operations between finance, sales, and customer service.
• A single customer view—eliminating data silos and improving decision-making.

A New Revenue Stream for Partners

Sage CRM represents a huge untapped opportunity for Sage 200 Evolution partners to:

• Expand service offerings by providing CRM implementation, customization, and support.
• Drive recurring revenue through CRM licensing and ongoing consultancy.
• Strengthen customer relationships by delivering an end-to-end business solution.

Easy to Implement, Easy to Sell

Sage CRM has been built to integrate easily with Sage ERP solutions, making it a natural fit for Sage 200 Evolution customers. With growing demand for cloud-based, customer-centric solutions, now is the perfect time to introduce CRM to your Sage 200 Evolution clients.

Next Steps: Don’t Miss the CRM Opportunity

Sage CRM has already delivered great success for Sage 300 partners, and Sage 200 Evolution partners have the opportunity to unlock similar growth opportunities. If you want to expand your portfolio, Sage CRM is the perfect addition—bringing greater efficiency, stronger customer relationships, and new revenue potential.

Speak to your Sage account manager now.