I’m looking for advice on keywords for our website

Hi Everyone 

I'm in the process of updating my website for my small accountancy practise that I run from home, and looking for some advice on keywords and where to start.



  • Morning James 

    Here’s how to optimise your website for Search Engine Optimisation (SEO) via On-Page Keywords

    You have probably received an email (or 10) saying that a certain company can get your website to the first page of Google, well our first question is always "for what keywords?"

    Keyword research
    This is very first thing you need to do when starting your SEO journey. What keywords do you want to be found for? What keywords are your customers using?

    Write a big list of keywords and get other opinions too. You could ask your peers, current customers, and use social media to poll your audience to make sure you are optimising your website for the right keywords.

    Once you have your list of keywords, look where you rank for these keywords currently. To do this use sites such as ahrefs.com/keyword-rank-checker and https://moz.com/ don’t just google yourself as these results won’t be accurate.

    High quality content is one of the top ranking factors for 2023.

    Now that you know your keywords, you need to make sure that your website offers a quality experience for those keywords. To make your life easier we would recommend picking a keyword per page and re-writing your content to solve a searcher’s query. Don’t be afraid of longer pages of content, but consider ways to break this up. Using subheadings, bullet points, and images are simple and effective ways to do this.

    Page titles and descriptions
    These are vital to help with your Click Through Rate (CTR.)

    Each page on your website should have a unique page title and description that interests the user. Page titles and descriptions are measured in pixels but you should aim for 30-60 characters for your title and 120-155 characters for your description. Make these relevant and interesting including your keywords but refrain from keyword stuffing.

    Alt tags
    If you have any images on your page, make sure that you optimise them by giving all images an alt tag. Alt tags should be around 125 characters long and describe the image for search engines and visually impaired users.

    I hope this gives you a starting point. However, please let me know if you have any further questions. 



  • Hi James,

    I would start by thinking about what you want to be known for and making sure you include those words in a prominent place. Things like areas you specialise in (location and/or industries), qualifications you have, products you use or specialise in, etc.  

    It can help to look at the website of another firm you admire to see what they are doing well and what they could do better, then see how you can relate that to yourself and your own website.  

    Hope this helps!

  • Keywords play a vital role in optimizing your website for search engines. To get started, think about the terms your potential clients might use when searching for accountancy services. Consider location-based keywords if you serve a specific area.
    Tools like Google's Keyword Planner can help you identify relevant keywords and their search volume. Once you have a list, incorporate them naturally into your website content, including titles, headers, and meta descriptions.
    For more tailored guidance, you can also consult professionals on platforms like https://www.upwork.com/services/product/marketing-b2b-seo-agency-audit-1750502566392881152/ . They can assist with keyword research and SEO strategies to boost your website's visibility.

  • Hi Jason, We're wondering if you would be available for a 30-minute virtual meeting to provide feedback by answering some questions. In return you will receive a £25 Amazon Voucher. Thanks