How can UX design benefit business?

Hi everyone 

Just a quick question about UX design. Has or is anyone using this within the community, if so could you explain how it can benefit businesses? 



  • Hi Ralph,

    I will try to answer from a web/digital journey perspective as that is my area of expertise. A focus on UX design has many positive benefits including, but not limited to:

    • Enhanced User Satisfaction: A well-designed UX improves the overall user experience, making it more enjoyable and satisfying for visitors.
    • Increased Conversion Rates: Intuitive and user-friendly designs lead to higher conversion rates as users are more likely to complete desired actions, such as making a purchase or filling out a contact form.
    • Brand Loyalty and Trust: Positive UX builds trust and fosters loyalty, encouraging repeat business and positive word-of-mouth recommendations.
    • Reduced Bounce Rates: A seamless and engaging UX reduces bounce rates, keeping users on the site longer and increasing the likelihood of achieving business goals.
    • Competitive Advantage: Businesses with superior UX design stand out in the market, gaining a competitive edge and attracting more customers compared to those with outdated or confusing interfaces.

    For small businesses operating with limited funds, embarking on a UX improvement journey is feasible with a strategic and resource-conscious approach. Start by conducting a thorough review of your existing website or digital platform, identifying pain points and areas for enhancement. Leverage cost-effective tools and platforms, such as free or low-cost analytics tools, to gather user feedback and understand customer behaviour. Utilise online resources like UX templates and guides to implement basic design principles that enhance usability. Prioritise improvements based on critical user touchpoints, focusing on high-impact areas that align with your business goals. Consider seeking feedback from your target audience through inexpensive methods like surveys or user testing sessions. Incremental changes, even on a shoestring budget, can significantly enhance the user experience, fostering customer satisfaction and loyalty over time. As financial resources allow, invest in professional UX expertise to take your business's digital presence to the next level.

    Best of luck with it ,


  • Hi Ralph 

    The design and tech world is full of jargon, and UX is a classic. Firstly, what actually is UX? In broad terms, good UX design curates and optimises your brand’s and your users ‘desire path.’ It’s a term normally applied to digital design practice, but UX and CX can extend to any brand/consumer touchpoint. Simply put, your UX approach defines the ‘experience’ you want users to have when they interact with your brand's products and experiences. Even if you're not immediately aware of the term ‘desire paths’ , most of us have seen this phenomenon. They can be found everywhere, but one of the best places to see them is in parks. Stay with me. City planners route paths to neatly skirt a park’s perimeter, perhaps taking in a fountain or a flower bed along the way. These paths reflect their educated guess at what you want to see (or, more accurately, what they want you to see and in the order they want you to see it). In contrast, a 'desire path' serves as the people's edit - a short-cut, the path of least resistance, their optimised journey. These desire paths serve as unfiltered feedback of what is truly important to those park goers - that neatly trodden path of flattened earth that runs direct through A to B, offering the shortest and most natural route. Here’s the link… You have probably experienced a circuitous path (metaphorically) in poorly designed business websites and digital services. But, unlike grass, websites don't allow for short cuts - and this leads to frustration, confusion and less than optimal user experiences
    (UX). If you are a town planner, discovering that your designed path isn’t optimal is a mere annoyance. But in the world of ecommerce, this same oversight translates directly to lost sales - a critical failure. For customer services platforms, expect your users to reach you already aggravated. And, in the realm of digital healthcare, a circuitous path isn’t just an inconvenience, it can be a serious, even hazardous barrier for users seeking urgent help. Understanding your users' desired path. There is a scientific term for digital design without user testing - it's called ‘guesswork’. Whilst
    it's wonderfully freeing as a designer to be open and creative, design without direct end user empathy is highly risky.
    Unless you know for certain that the journey you want your users to come on is the one they are actually looking for - you risk missing the mark. So, start with understanding the job to be done, get a team of experts (your users, not your design team) and start working together to find that desire path. to find out more about my business Rodd Design, which supports innovative brands design consumer experiences please visit

  • Just to add, especially in today's digital environment, UX design is like the secret sauce that can truly make a firm sparkle. When it comes to e-commerce companies, such as those that sell car parts, integrating a database while keeping user experience in mind may be revolutionary. Imagine making it really simple and hassle-free for your clients to locate exactly what they require.
    That's what tecdoc integration with decent UX can do. It facilitates clients' buying experience and increases their sense of satisfaction with your platform. Customers that have a pleasant experience with you are more likely to return and may even refer people to your website, which makes it important.

  • Hi, we're wondering if you would be available for a 30-minute virtual meeting to provide feedback by answering some questions. In return you will receive a £25 Amazon Voucher. Thanks 

  • No problem, when are you available?

  • Basically, it's about ensuring that when people interact with what you offer, it feels easy, makes sense, and leaves them feeling happy about it. When you nail UX design, folks are more likely to stick around, come back for more, and even spread the word to others.

  • Great point Michelle, would you be interested in earning £25 worth of Amazon vouchers for 30 minutes of your time?