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Jonny Crawford

Is it possible to integrate marketing automation tools such as Lead Forensics/ LinkedIN sales navigator etc into Sage CRM?

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We are trying to add in marketing automation into our CRM. Aside from mailchimp, does Lead Forensics, LinkedIn/ Sales Navigator integrate with Sage CRM? 

Also has anybody managed to set up Sage CRM whereby it provides "LEAD SCORING" capabilities?

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    Hi Jonny, I've integrated the Lead Forensics API with Sage CRM, the end user primarily wanted auto Lead creation based on website visitor traffic and the ability to store the buyer consideration stage, visitor frequency, duration and other indicators (scoring) which fed into their E-marketing tool (we integrated with DotDigital rather than the built in MailChimp)

    Both Lead Forensics and DotDigital have a well documented API. Lead Forensics data doesn't end at the Lead stage for this client, they now have greater visibility about the engagement from existing customers (stored against a Company/Person tab)

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    Hi Jonny, I've integrated the Lead Forensics API with Sage CRM, the end user primarily wanted auto Lead creation based on website visitor traffic and the ability to store the buyer consideration stage, visitor frequency, duration and other indicators (scoring) which fed into their E-marketing tool (we integrated with DotDigital rather than the built in MailChimp)

    Both Lead Forensics and DotDigital have a well documented API. Lead Forensics data doesn't end at the Lead stage for this client, they now have greater visibility about the engagement from existing customers (stored against a Company/Person tab)

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