Across 3 episodes, we talk with Zainab Salihi, CRM Practice Leader, from BAASS Business Solutions and their customer Dennis Donovan of Belmont House, a charitable, non-profit, home for seniors offering long-term care and retirement living, both of whom are based in Toronto, Canada.

In this episode, Dennis talks about the operating model of long-term care in the province, how the CRM systems help them track & report on a range of metrics, and offers his musings on the future of CRM in long-term healthcare in & around Toronto.