You have to set it on each module. Just right-click on a module and choose Properties...

It's really more the default I was looking for.  How can we set the default value for everyone?

It should be the default for everyone that you're setting, at least it is for me in version 7.5 (2013).

Did you make sure to save your menu after making the change? Are you using the same menu as everyone else? Also, I don't think it will take effect for users until the next time they login.

When I make a change, it stores it in table tsmPrimaryMenuItem which is not user-specific.

That database table is exactly what I needed.  Thank you so much.