Across three episodes, Jeff Richards & David Beard from the Sage CRM team, talk with Anthony Lipshitz, Director at Sage CRM specialist, Astech, in Johannesburg, South Africa.

In this episode, Anthony talks about their first foray into Sage CRM back in 2006, how Astech learnt a lot about Sage CRM through helping a customer learn about their own business domain and how they recommend their customers "start their journey" into CRM.