Cash Is King - part 1

2 minute read time.

CashCashflow is a key component to everyday life, let alone the life of a business. Without money, it is difficult to purchase the necessities let alone the niceties. Without money, businesses stagnate and often go bankrupt. According to a report published by Statistics Canada, the lack of internal financial management is a major reason for business failure.

Maintaining a positive cashflow, then, is the goal. We want more money to come in than goes out. While that sounds simple, it does require some focus. Below are some of the basic principles behind maintaining and managing a positive cashflow. We’ll explore each in more detail in subsequent articles.

1. Show me the money! Always, always, always know how much money you have to play with at any given point in time. I am not talking bank balance here! I’m talking about that magical number that happens after you consider what monies you are expecting to come in and what you are expecting to payout.

2. Money In! Ideally the minute you make the sale, you want the money in your hands. So you need to encourage your clients to pay early, or at the very least promptly. Oh! One more little thing… cash those cheques immediately and make deposits frequently!

3. Money out. This doesn’t necessarily involve hanging on to your money like a tight fisted Scrooge. It does mean carefully weighing how and when you parcel out your payments.

4. Rainy day savings. Yes, even businesses should have a contingency fund. A minimum three to six months should be tucked away to be used during slow periods or to carry you through disasters.
 
5. Borrow responsibly. If you need machinery (computer, inventory, etc.) that will reduce your costs or increase your revenue, borrowing to purchase now, makes sense. If you are borrowing just to keep your business afloat, it’s time to have that chat with your accountant.
 
6. Hedging. If your business deals internationally, part of your cashflow management is to reduce the risks inherent in foreign exchange.
 
7. Cashflow is everyone’s concern. Cashflow is NOT the Controller’s (or Owner’s) problem solely. Get everyone involved.
 
Sounds like a lot of work? Initially, it may be. But once your systems, policies and procedures are in place, it should be a simple matter of checking in frequently. Isn’t your business worth the effort to avoid becoming just another business failure statistic?

 

Ms. Andrée Cusson is a Certified Management Accountant (CMA), a Sage 50 Accounting Partner, and Intuitive Consultant. She provides controllership services; management consulting; strategic alignment; tax planning; Sage 50 (formerly Simply Accounting) turnkey set up; and “work smarter, not harder” strategies and advice. Her passion for the past 15 years has been to assist entrepreneurs and individuals with fulfilling their financial goals and dreams. Her practice is based in Oakville, Ontario, Canada.