Conversion failed when converting date and/or time from character string.

SUGGESTED

I'm building a report in Excel w/ SEI add-in where product lines are the columns, and days of the month (dates) are the rows to report on daily sales.  Using the Invoices process as the basis for the data.

When using the formula wizard, I get the above error when referencing the date field from the list of fields in the process against the 'date' in my spreadsheet.

This has to be a data type issue but I can't figure out what I need to do to make this handshake work.  Thanks in advance.