The Mailchimp Integration - A round up of key articles

1 minute read time.

Sage CRM offers a very neat integration with Mailchimp.

The integration provided in Sage CRM allows users to:

  • Create Sage CRM contacts as subscribers within a single Mailchimp Audience.
  • Create new targeted email marketing campaigns in Sage CRM.
  • Send the campaign and automatically add a communication record to the relevant records in Sage CRM
  • View a list of sent Mailchimp campaigns in Sage CRM and gain valuable insight into the results - opens, clicks, bounces and more
  • Further segment lists and groups in Sage CRM based on responses for future campaigns

Within an integrated system, contacts that were originally brought into Sage CRM from a Sage Accounting solution such as Sage 200 or Sage 300 can, in turn, be included in a group that can be exported to a Mailchimp list. Those contacts become Mailchimp subscribers within a static segment. This static segment can then be used for the creation of a Campaign. By starting the campaign definition from within Sage CRM we are able to have the responses and interaction with the mailshot synced back into Sage CRM.

Mailchimp - An Introduction

General Articles